On the one hand, internet advertising needs to change, people hate it and they’re doing their best to get around it. There are a couple of ways to look at this development. White listing will be available to mobile users by adding a website to the home screen and, on a desktop, the video will be allowed if the user “frequently played media on the site” based on standards outlined in the Media Engagement Index.
If the user tapped or clicked somewhere on the site during the browser session the video will be enabled.
That update will be followed by the initiation of new autoplay policies in the Chrome 63 release in January.Ĭhrome will automatically block videos ads unless the audio is muted, or it includes no audio at all. In October, the Chrome 63 release will add an option for users to disable audio completely on sites of the user’s choosing. Thursday’s blog post announcing the autoplay changes appears to be the beginning of the wider rollout that would block four types of egregious ads on desktop and mobile. In June, the search giant confirmed that it would be moving forward with its own adblocker beginning in 2018. The guidelines warn against using annoying formats like large sticky ads and the dreaded autoplay video with sound. The effort is being framed as a drive to clean up the web, but it could just as easily be interpreted as a disguised move to further solidify Google’s monopoly.īack in April, the Wall Street Journal reported that Google was planning to adopt the Coalition for Better Ads list of standards and apply them to a filter built into Chrome. Beginning in January, its Chrome web browser will block autoplay video ads with sound by default. Google has surveyed the advertising landscape that it dominates and determined that it’s time for a change.
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